PNKY is a clothing brand created to shift the fashion industry towards a higher sustainable and ethical standard. Born from the notion that there is already such an abundance of material that exists, Pnky collections are made from recycled and excess fabrics. Production is based locally in New Jersey and New York City to ensure quality of design and ethical conditions for garment workers.
PNKY came to us looking for a modern, intuitive website that they could use as their storefront. They needed a branded hub where their customers could come and purchase their clothing line and products.
First step was to understand their needs and what message they wanted to convey as a brand. It’s important that the site was mobile optimised and the designs represented their modern yet ethical products. The store should be SEO ready and easy to build upon as they grow their range.
User experience was paramount as they wanted their clients to have a sound journey from the start. With brief in hand we mapped out. user journey and began working on the project from ground up
